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AI Weekly Roundup: Klarna’s AI CEO, Meta’s Startup Push, and Google’s AI Ads - 22 May 2025
The AI industry is accelerating at breakneck speed, and this week delivered several high-impact developments that business leaders can’t afford to ignore. From Klarna’s virtual CEO to Google’s push into AI advertising, here are the top five stories redefining how businesses operate and scale with artificial intelligence.
1. Klarna Debuts AI CEO Avatar to Deliver Earnings Report
In a move that signals a paradigm shift in corporate communications, Klarna used an AI-generated avatar of its CEO, Sebastian Siemiatkowski, to present its Q1 earnings. The AI avatar appeared in a professionally produced video, summarising financial highlights and attributing Klarna’s profitability in part to AI efficiencies. The fintech company reported its fourth straight profitable quarter, with a leaner team (40% fewer staff than 2022) and higher revenue per employee—underscoring the operational gains driven by AI adoption. Read more
2. Meta Launches ‘Llama for Startups’ to Expand AI Ecosystem
Meta has unveiled a new initiative to attract U.S. startups to its open-source AI ecosystem, offering up to $6,000 per month in credits for six months. The programme, called ‘Llama for Startups’, also includes technical support from Meta’s Llama team. It’s a strategic push to ensure widespread adoption of Meta’s Llama 3 models and to build a robust developer community. The move positions Meta not just as a social media giant, but a serious AI infrastructure player. Read more
3. Google to Introduce Ads in AI-Generated Responses
Google has announced that advertisements will soon appear within responses from its AI-powered search tool, “AI Overview.” This shift is part of a broader effort to monetise AI integration within its search business. While some users may be wary of ads in AI-generated answers, it offers brands a new frontier in reaching consumers and allows Google to balance innovation with commercial viability.
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4. Major Upgrades to Google’s Gemini App: Real-Time AI Video and Deep Research
At Google I/O 2025, major updates to the Gemini app were revealed. Users can now engage in real-time video interactions with the AI assistant—enabling live, dynamic support experiences. A new ‘Deep Research’ function also allows users to upload documents, websites, and PDFs, with the AI summarising and analysing the content in seconds. These features illustrate Google’s focus on turning Gemini into a one-stop AI productivity suite for both individuals and businesses. Read more
5. OpenAI Plans One of the World’s Largest AI Data Centres in Abu Dhabi
OpenAI is collaborating with the UAE to construct a data centre in Abu Dhabi capable of delivering a staggering 5GW of power—making it one of the largest AI-dedicated infrastructures globally. The project, backed by the UAE’s MGX and reportedly larger than Monaco in land area, positions OpenAI to expand its capacity and global footprint substantially.
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Our Take
Klarna’s use of an AI avatar for executive communication is more than just a gimmick—it’s a glimpse into how AI can streamline operations and enhance leadership scalability. Imagine AI avatars representing executives across time zones, delivering strategic updates while maintaining a human connection. Likewise, Meta’s push to support startups shows a deep commitment to democratising AI development. For Australian businesses, these trends are a wake-up call: AI is moving fast, and early adoption is now a competitive advantage.
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